#Best free social listening tools how to#

Notifies you when something requires your immediate attention That’s why agencies need the best marketing analytics tool for their social listening that:Īutomatically monitors online discussionsĮasily allows you to delegate to your agency team responding through one platform In fact, 96% of customers actively seek out negative reviews and comments online–and it’s no different when choosing a digital marketing agency to grow their business.īut agencies are busy enough monitoring metrics for all their clients–let alone scrolling through various social media platforms to answer and like people’s comments. Having early insights into your agency’s brand mentions is key to two things: reacting in a prompt manner to ride the wave of positive vibes and to promptly mitigate situations that could negatively impact your bottom line.

Through social listening, you hear what people are saying about your agency–straight through the grapevine. Social media is a breeding ground for conversations, opinions, and trends that shape entire industries. “If you don’t have these triggers in place, then how do you know you’re performing? You assume you’ve done a good job, but the customer is viewing it from a different set of glasses.” “Marketing is a very agile industry,” notes Ramsey Sweis, President and Founder of Aqaba. This article is here to guide you through the best social listening tools that will equip you with the consumer insights needed to make the right decisions for your agency (which you can also apply to your client campaigns).Ħ Reasons Agencies Need Social Media Monitoringġ8 Best Social Media Listening Tools for AgenciesĬomparing the Best Social Listening Tools Whether you’re experiencing rapid growth and are struggling to keep up with your own brand marketing or are trying to attract more clients to overcome your next growth plateau, social listening can help make these hurdles smaller. In today's digital landscape, reputation management is essential for staying competitive, executing effective social media campaigns for clients, and growing your agency.

The conversations that you are not part of, the trends you're missing, the negative sentiments brewing, or even the positive feedback left unacknowledged can have far-reaching consequences. Ignorance here is not bliss it's potential peril. The old saying 'what you don't know can't hurt you' may hold some truth in certain aspects of life, but in the realm of business and social media, it is often quite the opposite.

Have you ever tapped into the power of the best social listening tools to fuel your agency’s or your clients’ growth? If not, it's time to discover how to propel your brand strategy to new heights and provide the edge you need to break through barriers. With a staggering 4.89 billion people actively engaging on social media platforms, producing a daily deluge of posts, likes, shares, comments, and tweets, it's no surprise that even the most tech-savvy among us may find it challenging to keep up. In the ever-evolving world of social media, keeping your agency’s finger on the pulse can feel like trying to catch a waterfall with a sieve.

#Best free social listening tools how to#